Award-winning RePlay reveals the promise and reality of reuse – New Zealand

Award-winning RePlay reveals the promise and reality of reuse – New Zealand

Posted on August 6, 2026 by DrRossH in Plastic Recycling

Three Gold awards and a Silver saw RePlay top the medal tally in this year’s PIDA awards. But behind the accolades lies an equally important story: the practical challenges of making reusable packaging systems commercially viable.

Source: Award-winning RePlay reveals the promise and reality of reuse – PKN Packaging News

Consumer behaviour remains the biggest hurdle

The biggest challenge? Changing consumer behaviour

Perhaps the most significant finding to emerge from the project is that the primary challenge is neither the packaging nor the supporting technology, but consumer behaviour.

Tsui said the trial had reinforced a lesson emerging from reuse initiatives around the world.

“The biggest challenge has not been the packaging or the technology. It has been changing consumer behaviour.

“The current food packaging system is incredibly convenient, and consumers are accustomed to single-use packaging that requires no further action.

“Like many reuse initiatives around the world, we have learned that convenience is ultimately the most important driver of customer behaviour.”

Getting used product back to a recycling point is step 1 of a circular system.  And questionably the most difficult to achieve.   Get consumers to accept they have to do things a bit different and not just throw it in the bin!