Bacardi introduces ‘sustainably designed’ bottles

Posted on July 17, 2014 by DrRossH in BioPlastics

Bacardi introduces ‘sustainably designed’ bottles | Packaging News | Jobs | Production | Design | Innovation.

The Bacardi Classic Cocktails bottle now weighs 30% less than it did a few years ago, which Bacardi says makes shipping more streamlined, resulting in lower CO2 emissions.

Another example is the Bacardi rum bottle used for the entire line of party drinks – made of 100% recyclable PET (polyethylene terephthalate) plastic. It also requires less energy to produce than glass, lowers transportation costs and fuel emissions – and importantly, is safer than traditional glass for on-the-go venues.

This is hardly making their product sustainable.  It is more about lowering their costs all the while making a plastic bottle that is worse for the environment than a glass one.  Just because a bottle is recyclable doesn’t mean it is recycled.  IF they were serious about a green image then put a refundable deposit on their plastic bottles to greatly ensure they are not left out littered in the oceans and lands.