Efforts to stop greenwashing moving slowly – USAPosted on November 8, 2012 by DrRossH in BioPlastics
Greenwashing continues to be an issue even though many people in the plastics industry are aware of the science that often refutes the hype behind bioplastics. On Oct. 1, the Federal Trade Commission released is Green Guides to steer the bioplastics industry away from the fiction of biodegradability of materials, including plastics, in landfills by prohibiting deceptive, unqualified degradable claims.
The Plastics Environmental Council (PEC) responded to the new Green Guides favorably, noting in a release that “Degradable claims should be qualified clearly and prominently to the extent necessary to avoid deception about: 1) the product’s or package’s ability degrade in the environment where it is customarily disposed; and 2) the rate and extent of degradation,” according to the new Guides
Who’s to blame for a misinformed public?
And so what about the misconceptions, misinformation and misguided understanding of the abilities of any material labeled “bioplastics” to disappear from the landscape in any environment, whether that’s a landfill or a roadside ditch? Some lay the blame at the feet of the trade news media which they claim perpetuate the “bioplastics” myth by continuing to write about and thus promote, bio-plastic products.