How Baltimore Built a Constituency For Its Water Cleanup – USAPosted on January 14, 2018 by DrRossH in Plastic Waste News
Baltimore addressed its trash problem in its Inner Harbor with a floating water wheel. But it got public buy-in by giving it a personality.
“Ever since we installed the googly eyes on Mr. Trash Wheel, the awareness and excitement around this whole idea of cleaning up the harbor has exploded,” Casey Merbler, a project manager of the Healthy Harbor Initiative, said in a new video produced by the Van Alen Institute in collaboration with CityLab. Indeed, Mr. Trash Wheel has almost 15 thousand followers on Twitter. And his fame is well deserved. The floating water wheel is powered by water current and solar energy, and has collected 1,490,960 pounds of trash since May 2014.