Marketers go green, but fewer consumers willing to pay
Posted on September 29, 2012 by DrRossH in Plastic Waste NewsPlastics News – Marketers go green, but fewer consumers willing to pay.
However sad the underlying fact in the article is, it is true that there is so much hype out there about green products and little to no regulation to ensure it is accurate. The government is providing no leadership on this and in come cases as in Calif at the moment, the State govt have been bought by lobbiests of a large compostable plastics company to twist the laws in favour of their product only, which has been proven time and time again, their product does not biodegrade for all most all consumers.
So are consumers jaded by the advertising hype? Yes we all are and that is going to affect buying decisions for real sustainable products.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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