Missed targets, hard truths from APCO’s CEO – Australia

Posted on March 5, 2026 by DrRossH in Plastic Limiting Regulations

APCO CEO Chris Foley has delivered a candid message to members: Australia’s packaging targets were missed, the system settings are flawed, and reform needs to embrace practical, enforceable change.

Source: Missed targets, hard truths from APCO’s CEO – PKN Packaging News

Missed targets, hard truths

Foley was equally direct about the [2025] National Packaging Targets.

“We should be honest about this. The National Packaging Targets were not achieved.”

However, he argued the targets should remain as a benchmark – not a blame exercise. “The question is not who didn’t do enough. The question is which system levers make these outcomes impossible, or unnecessarily hard, to achieve at scale.”

He identified four persistent barriers: economics, inconsistent definitions and enforcement across jurisdictions, insufficient recovery capability, and consumer confusion caused by misaligned labelling and recovery pathways.