‘Throwaway Living’: When Tossing Out Everything Was All the RagePosted on April 27, 2018 by DrRossH in Plastic Waste News
In the mid-1950s, the notion of using something once and then throwing it away wasn’t seen as wasteful; it was considered the height of modern living.
In August 1955, LIFE magazine published an article with the now-vaguely-sinister, then-celebratory title, “Throwaway Living.” The idea, it seems, was that humans had entered a kind of wanton Golden Age, when cleaning up after ourselves was just one more quaint waste of time, and tossing more and more of our used-once items into the trash was another sign of modernity’s relentless ascendancy over the drudgery of the past.
What have we done! The plastics and petroleum industry had a field day back then, now we are all paying for it.