7Up removes colour to improve recyclability
Posted on April 13, 2021 by DrRossH in Plastic Waste NewsFrucor Suntory is marking an important milestone in its 2030 sustainability ambitions with the removal of the colour from its 7Up plastic bottles – saying the move will make it easier for consumers to recognise that it’s recyclable.
A lot of rubbish and litter from plastic bottles is the top and the labels that have come off in the environment. Seems these issues need more work. Why are the tops attached to the bottle by a tether so the are not a loose item?

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter? 
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