Bottleneck for Coke bottles
Posted on October 10, 2011 by DrRossH in Plastic Waste News
$50 M is indeed a lot of funds to waste. The introduction of bottle deposit-refund schemes would be far less cost and yield a lot more product as the author says. It would also yield a lot of Goodwill, something Coke is starting to suffer from with their bottle pollution increasing. This is simple logic. The sooner Coke realises they are doing a lot of damage to their name brand by doing nothing about all these littered bottles around our parks, roads, and beaches, each one being a negative advertisement for their name, the better.
As for the PlantBottle, that is not doing one thing to address the issue of plastic waste. They pollute and litter just like their PET bottles do. Coke do not mention that majour fact. For them it is an alternative material source for when oil gets too high. Little to do with the environment.
Bottleneck | Solid Waste & Recycling Magazine.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter? 
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