Coca-Cola eases back on pledge for reusable packaging – USA

Posted on December 6, 2024 by DrRossH in Plastic Recycling

Environmental groups are complaining that the beverage giant allegedly backed away from reusable packaging goals.

Source: Coca-Cola’s new environmental goals bring reusable packaging to spotlight | Plastics News

Coca-Cola Co., already a target of frequent criticism regarding the company’s use of plastic, is facing fresh criticism because of the firm’s reported discontinuation of reusable packaging goals.

“Coke’s latest move is a masterclass in green washing, ditching previously announced reuse targets, and choosing to flood the planet with more plastic they can’t even collect and recycle effectively,” claimed Von Hernandez, global coordinator of the group. “If they can’t even keep their low-bar commitments, how can they claim to be serious about addressing the global plastic crisis?”