Coca-Cola to roll out ‘twist’ bottles for UK water business
Posted on December 16, 2016 by DrRossH in GeneralCoca-Cola European Partners (CCEP) has launched a new ‘twist’ bottle format and label for its Abbey Well Spring Water, which aims to be more environmentally friendly and encourage consumers to recycle more.The new design of bottles, said CCEP, is the result of a £14 million ($17.
Source: Coca-Cola to roll out ‘twist’ bottles for UK water business – Plastics News
The new bottle will be introduced for Abbey Well still water in the 500 milliliter size, 750ml sports cap, 250ml sports cap and sparkling water 500ml, and will be rolling out in stores from December onwards.
“With the water sector continuing to grow, it’s more important than ever to minimize our environmental impact and encourage more recycling,” said Caroline Cater, director of operational marketing at Coca-Cola European Partners.
I read this with incredulity. What a lot of worthless spin Coke is putting out on this product. A littered plastic bottle is still a littered plastic bottle no matter how thin it is. All coke is doing is reducing their material costs and hiding it under the guise of sustainability. Shame on them.. There is nothing sustainable about a plastic water bottle. And they are making tiny 250 ml bottles of water. That is even worse. More plastic for a few mouthfuls. A horrible concept that should be banned. Utterly irresponsible.
Printing ‘recycle me’ on the label and claiming that makes them sustainable is also green washing. if Coke was worried at all about sustainability they would encourage a container deposit scheme to stop their products being littered every where. But will they do that? On no it might hurt profits and we can’t have sustainability hurting profits.
Shame on Coke once again.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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