Coca-Cola unveils global recycling aims

Coca-Cola unveils global recycling aims

Posted on January 20, 2018 by DrRossH in Plastic Waste News

The drinks giant is pledging to reclaim a used can or bottle for every one sold.

Source: Coca-Cola unveils global recycling aims

Tisha Brown, Oceans Campaigner for Greenpeace UK, said Coca-Cola’s plan had “fallen flat” when it came to cutting down on waste plastic.

“A litter free world is possible – but only if big companies like Coke stop producing ever growing quantities of plastic litter. They need to reduce and reuse as well as recycle,” said Ms Brown.

We agree this isn’t solving the problem of stopping plastic litter.  Even at 50% recycled content, one new bottle has to be made before another can be recycled.  Therefore it’s still a plastic waste generating situation.