Efforts to stop greenwashing moving slowly – USA
Posted on November 8, 2012 by DrRossH in BioPlasticsEfforts to stop greenwashing moving slowly | PlasticsToday.com.
Greenwashing continues to be an issue even though many people in the plastics industry are aware of the science that often refutes the hype behind bioplastics. On Oct. 1, the Federal Trade Commission released is Green Guides to steer the bioplastics industry away from the fiction of biodegradability of materials, including plastics, in landfills by prohibiting deceptive, unqualified degradable claims.
The Plastics Environmental Council (PEC) responded to the new Green Guides favorably, noting in a release that “Degradable claims should be qualified clearly and prominently to the extent necessary to avoid deception about: 1) the product’s or package’s ability degrade in the environment where it is customarily disposed; and 2) the rate and extent of degradation,” according to the new Guides
Who’s to blame for a misinformed public?
And so what about the misconceptions, misinformation and misguided understanding of the abilities of any material labeled “bioplastics” to disappear from the landscape in any environment, whether that’s a landfill or a roadside ditch? Some lay the blame at the feet of the trade news media which they claim perpetuate the “bioplastics” myth by continuing to write about and thus promote, bio-plastic products.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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