Europe’s supermarket shelves packed with ‘misleading’ claims about recycled plastic packaging 

Posted on January 28, 2026 by DrRossH in Plastic Recycling

Manufacturers use method that labels plastic as ‘circular’ and climate-friendly, despite being mostly fossil-based

Source: Europe’s supermarket shelves packed with ‘misleading’ claims about recycled plastic packaging | Plastics | The Guardian

Aramco’s petrochemical subsidiary, Sabic, along with other big players, devised a successful way to rebrand their harmful business as “planet saver”. They label plastic as “circular” and climate-friendly, although in practice it remains almost entirely fossil-based, exacerbating global warming and the plastic crisis.

Under industry pressure, Europe is on track to legalise this practice, which independent experts have described as greenwashing, with lax EU rules set to take effect in 2026 and similar UK regulations to be enforced as of 2027.

To promote so-called sustainable plastic, the petrochemical industry is pushing pyrolysis, the most common type of chemical recycling. This highly energy- and carbon-intensive process converts plastic waste into recycled feedstock: pyrolysis oil. This hazardous compound, however, can make up at most 5% of total feedstock and must be diluted with 95% virgin naphtha, a petroleum derivative, to avoid damaging the steam-cracking plants that turn the input into new plastic.

“The whole process is labelled as plastic recycling, while fossil fuel use expands because virgin feedstock must be added,” said Helmut Maurer, a former senior expert in the environment department of the European Commission.