FTC Issues Revised “Green Guides” – USA

Posted on October 11, 2012 by DrRossH in Plastic Limiting Regulations

FTC Issues Revised “Green Guides”.


A major problem with environmental plastics these past few years is the over exaggerated claims made by manufacturers on their plastic to convince the consumer that their product is ‘environmentally friendly’. With the growing awareness of plastic waste as a substantial problem, this is a huge market opportunity to convince environmentally consumers to purchase their goods. Inevitably this leads to green washing and embellishing statements that are not always true. The FTC Green guide is an attempt by the USA to put in place some enforceable guide lines on how plastic environmental claims are to be made or written on the product. This is an attempt to use more factual and substantiated environmental claims and lessen the overzealous marketing people from embellishing their unsubstantiated claims.