FTC Issues Revised “Green Guides” – USA
Posted on October 11, 2012 by DrRossH in Plastic Limiting RegulationsFTC Issues Revised “Green Guides”.
A major problem with environmental plastics these past few years is the over exaggerated claims made by manufacturers on their plastic to convince the consumer that their product is ‘environmentally friendly’. With the growing awareness of plastic waste as a substantial problem, this is a huge market opportunity to convince environmentally consumers to purchase their goods. Inevitably this leads to green washing and embellishing statements that are not always true. The FTC Green guide is an attempt by the USA to put in place some enforceable guide lines on how plastic environmental claims are to be made or written on the product. This is an attempt to use more factual and substantiated environmental claims and lessen the overzealous marketing people from embellishing their unsubstantiated claims.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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