LA County sues Coke, Pepsi, alleging ‘deception’ in plastic packaging recycling claims – USA
Posted on November 1, 2024 by DrRossH in Plastic RecyclingLos Angeles County has sued consumer product giants Coca-Cola Co. and PepsiCo Inc., accusing them of misleading the public about plastics recycling and the environmental impacts of their packaging.
The lawsuit also accuses the companies of making public promises to reduce their use of virgin plastic but then delaying those deadlines.
For example, it says PepsiCo publicly declared in 2019 that it would reduce the total virgin plastic it uses by 35 percent by 2025, but later pushed that deadline back and said it would reduce its virgin plastic by 50 percent by 2030.
“The goal of this lawsuit is to stop the unfair and illegal conduct, to address the marketing practices that deceive consumers, and to force these businesses to change their practices to reduce the plastic pollution problem in the County and in California,” said County Counsel Dawyn R. Harrison.
The county said Coke and Pepsi downplay the practical and technical difficulties in recycling their plastic packaging, and said that if their plastic bottles are recycled, they are likely downcycled into a product that cannot be recycled again.
“Plastic bottles cannot be recycled into new bottles over and over again, as PepsiCo and Coca-Cola suggest and state in their advertising and corporate statements,” the lawsuit said, pointing to advocacy campaigns like the “Made to be Remade” initiative for bottles the companies are part of.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter? 
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