Nestlé develops reduced plastic packaging for Vittel
Posted on September 13, 2021 by DrRossH in Plastic Recycling, Plastic Waste News
The Vittel GO system consists of a reusable hard protective case designed to hold 50cl refills of Vittel natural mineral water that are made with 40 per cent less plastic than a traditional 50cl Vittel bottle. As the bottles are made with as little recycled plastic as possible, they are very flexible and light, and must be used with the reusable protective case to make it easy to drink the water.
The 100 per cent recyclable 1-litre Vittel Hybrid bottle is made from two types of materials.
The first is an ultra-thin plastic bottle made entirely from recycled content, and is said to use twice the amount of reduced plastic than that of a classic 1L bottle. The second is a fibre-based material, which surrounds the plastic layer, and is made from 100 per cent recycled cardboard and old newspapers.
Somehow we just can’t see these taking off. The first has a reusable plastic case. That is asking for more pllastic litter as those break.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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