P&G project turns beach plastic into shampoo bottles – USA

Posted on January 20, 2017 by DrRossH in Plastic Waste News

Procter & Gamble Co. is teaming up with recyclers TerraCycle Inc. and Suez Environnement SA to create the first-ever shampoo bottle containing up to 25 percent recycled beach plastic.P&G is rolling out plans for the limited edition container for its Head & Shoulders brand of shampoo in

Source: P&G project turns beach plastic into shampoo bottles – Plastics News

Procter & Gamble Co. is teaming up with recyclers TerraCycle Inc. and Suez Environnement SA to create the first-ever shampoo bottle containing up to 25 percent recycled beach plastic.

P&G also plans to use 25 percent post-consumer plastic in more than a half a billion hair care bottles sold in Europe by the end of 2018

While this is a huge leap forward for a big corporate to come out and recognise that plastic waste on beaches and in the ocean is a very large problem, lets not forget that if only 25% is recycled that means they have to sell the equivalent of 3 virgin plastic bottles before 1 recycled one is sold.  So we are still in a losing situation.