Switching to starch-based packaging for Mars and Snickers – Europe
Posted on June 6, 2016 by DrRossH in Plastic Waste NewsEUROPE – Mars is in the final stages of launching a bio-based packaging material for its Snickers and Mars chocolate lines to reduce the carbon footprint of existing packaging materials, according to Thijs Rodenburg, CEO of Rodenburg Biopolymers, a producer of starch-based products that has been working with the confectionary company through the development process.
“The focus was on using a packaging material that is sustainable and uses 2nd generation feedstock,” he continued. “Biodegradability was a packaging side-effect for Mars which didn’t consider it highly important because the company was concerned consumers might not understand what it (biodegradability) means; Mars didn’t want consumers thinking the packaging waste would just anyhow biodegrade and hence can be casually thrown into the environment.”
Source: Switching to starch-based packaging for Mars and Snickers
“The focus was on using a packaging material that is sustainable and uses 2nd generation feedstock,” he continued. “Biodegradability was a packaging side-effect for Mars which didn’t consider it highly important because the company was concerned consumers might not understand what it (biodegradability) means; Mars didn’t want consumers thinking the packaging waste would just anyhow biodegrade and hence can be casually thrown into the environment.”

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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