Switching to starch-based packaging for Mars and Snickers – Europe

Posted on June 6, 2016 by DrRossH in Plastic Waste News

EUROPE – Mars is in the final stages of launching a bio-based packaging material for its Snickers and Mars chocolate lines to reduce the carbon footprint of existing packaging materials, according to Thijs Rodenburg, CEO of Rodenburg Biopolymers, a producer of starch-based products that has been working with the confectionary company through the development process.

“The focus was on using a packaging material that is sustainable and uses 2nd generation feedstock,” he continued. “Biodegradability was a packaging side-effect for Mars which didn’t consider it highly important because the company was concerned consumers might not understand what it (biodegradability) means; Mars didn’t want consumers thinking the packaging waste would just anyhow biodegrade and hence can be casually thrown into the environment.”

Source: Switching to starch-based packaging for Mars and Snickers

“The focus was on using a packaging material that is sustainable and uses 2nd generation feedstock,” he continued. “Biodegradability was a packaging side-effect for Mars which didn’t consider it highly important because the company was concerned consumers might not understand what it (biodegradability) means; Mars didn’t want consumers thinking the packaging waste would just anyhow biodegrade and hence can be casually thrown into the environment.”