An Ad Campaign Fights Cigarette Butts as Toxic Waste
Posted on April 9, 2013 by DrRossH in Plastic Waste NewsAn Ad Campaign Fights Cigarette Butts as Toxic Waste – NYTimes.com.
A single cigarette butt in a liter of water containing minnows is toxic enough to kill half of the fish within 96 hours, a standard toxicity test, according to an experiment featured in an article published in the journal Tobacco Control that Professor Novotny helped write.
“We can’t show that there’s actually human harm but we should look at it as a potential harm and prevent it from contaminating the environment,” said Professor Novotny.
The belief among some smokers that cigarettes are biodegradable is incorrect, said Professor Novotny, noting that most filters in cigarettes contain cellulose acetate, a plastic substance.
Marty Butler, director of creativity at Butler Bros, said his team had considered approaches that would highlight that cigarette butts were the most commonly littered item.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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