LA County sues Coke, Pepsi, alleging ‘deception’ in plastic packaging recycling claims – USA

Posted on November 1, 2024 by DrRossH in Plastic Recycling

Los Angeles County has sued consumer product giants Coca-Cola Co. and PepsiCo Inc., accusing them of misleading the public about plastics recycling and the environmental impacts of their packaging.

Source: LA County sues Coke, Pepsi, alleging ‘deception’ in plastic packaging recycling claims | Plastics News

The lawsuit also accuses the companies of making public promises to reduce their use of virgin plastic but then delaying those deadlines.

For example, it says PepsiCo publicly declared in 2019 that it would reduce the total virgin plastic it uses by 35 percent by 2025, but later pushed that deadline back and said it would reduce its virgin plastic by 50 percent by 2030.

“This is just one example of PepsiCo making public declarations for sustainable initiatives and failing to actually implement any methodology to reach those goals,” the lawsuit said. “By repeating this endless cycle of making promises and not living up to them, PepsiCo is able to reap significant profits and maintain a public face that it is fighting the pollution crisis. In reality, PepsiCo continually pushes back the projected completion date of its initiatives.”

“The goal of this lawsuit is to stop the unfair and illegal conduct, to address the marketing practices that deceive consumers, and to force these businesses to change their practices to reduce the plastic pollution problem in the County and in California,” said County Counsel Dawyn R. Harrison.

The county said Coke and Pepsi downplay the practical and technical difficulties in recycling their plastic packaging, and said that if their plastic bottles are recycled, they are likely downcycled into a product that cannot be recycled again.

“Plastic bottles cannot be recycled into new bottles over and over again, as PepsiCo and Coca-Cola suggest and state in their advertising and corporate statements,” the lawsuit said, pointing to advocacy campaigns like the “Made to be Remade” initiative for bottles the companies are part of.