Connecticut AG probes recycling claims on HDPE toothpaste tubes – USA

Posted on September 22, 2023 by DrRossH in Plastic Recycling

A complaint over green marketing labels on HDPE toothpaste tubes could be test for what constitutes improper recyclability claims, a watchdog group says.

Source: Connecticut AG probes recycling claims on HDPE toothpaste tubes | Plastics News

This is a good article that presents the case of Technically Recyclable vs practically being recycled.

 

Technical vs. actual recycling

In its most recent sustainability report, Colgate said that other brands have also pledged to move to recyclable tubes by 2025, claiming that “at least 75 percent of the 20 billion toothpaste tubes that are used annually will become recyclable.”

It said that since it introduced the new design in 2019, it has transitioned 77 percent of its tubes in North America to the recyclable design and plans to move 95 percent of them by the end of 2023.

“Our goal is to transition the remainder of our toothpaste portfolio to the recyclable tubes in the U.S. by 2023 and by 2025 globally,” the company said. “We are making significant progress in our efforts to transform the toothpaste category and, so far, have shared our tube technology by holding over 70 sessions with the packaging industry, NGOs and other consumer product companies.”

But Truth in Advertising said that Colgate is using a “theoretical or technical” definition of recyclability to support its marketing claims and is ignoring on-the-ground realties.

In its filing, it presented statements from the three largest waste management and recycling haulers in the U.S. — Waste Management Inc., Republic Services Inc. and Waste Connections — that they do not currently accept tubes for recycling. Those companies operate more than 60 percent of the materials recovery facilities in the U.S., the group said.

As well, it noted comments from the private waste industry’s main trade group at a May 23 FTC hearing on recyclability claims that until all toothpaste tubes are recyclable, those materials recovery facilities must consider any tubes a contaminant.

“That toothpaste tube, while the plastic might be recyclable, because of the shape, it’s not going to make it through our systems,” a representative from the National Waste & Recycling Association told FTC. “It will be looked at as contaminant, and it’ll be removed by the workers on the line because they don’t have a lot of time, they’re pulling out contaminants, and there’s a conveyor belt going by superfast.

“There’s no opportunity until all toothpaste tubes go to that format,” the NWRA executive said. “I don’t know of a facility that accepts tubes.”