Is Kathmandu greenwashing? ‘Biodegradable’ jacket ad pulled after complaint New Zealand
Posted on November 2, 2022 by DrRossH in Plastic Waste NewsSource
The complainant said the ad was misleading because it gave the impression the jacket would biodegrade in a regular landfill environment. They pointed out that the fine print at the bottom of the ad said the jacket could only biodegrade in a biologically active, anaerobic landfill environment.
Dr Ross Headifen is an active promotor of the issues of plastic waste and what it is doing to our environment. He looks at issues concerning the proliferation of plastic waste and methods to control/reduce it. Including Reduce, Replace, Recycle and a new 4th R for Rejuvenation using landfill biodegradable additives to make plastics fade away.
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