PepsiCo Dream Machine Recycle Rally(TM) Launches 2012/2013 Contests and Continues to Inspire K-12 Students to Recycle
Posted on September 19, 2012 by DrRossH in Plastic Waste NewsSince the Dream Machine Recycle Rally launched in 2010, more than 500,000 students in approximately 900 schools in 34 states nationwide have made a tremendous environmental impact, recycling an estimated 25 million containers through the program to date, and challenging their families, friends, and communities to join their efforts.
Where is Coke? While refusing to anything about all the plastic drink bottle pollution their products make, they try to buy favour by donations of cash to the US Forest Service. We read earlier this year that when the Parks department tried to introduce a container deposit scheme in order to clean up all the plastic bottles that were littering the parks, the drink manufacturer said they would with draw financial support.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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