Progress in packaging sustainability: slow but steady
Posted on July 26, 2024 by DrRossH in Plastic RecyclingA new report from Rabobank examining the progress made on achieving more sustainability in the plastic packaging industry warns that companies are finding it challenging to meet the commitments made in the past.
Source: Progress in packaging sustainability: slow but steady | Sustainable Plastics
The report looked at the situation in the EU and US markets. It found that despite good intentions, many companies have had to adjust their sustainability goals and packaging strategies by ‘shifting the target date of the goals further into the future’.
Technical and material limitations, inadequate infrastructure, economic pressures and consumer behaviour are cited as the main reasons companies have found it necessary to delay and rethink their targets and timelines.
Solutions like extended producer responsibility schemes and deposit refund schemes are proving effective in bolstering high-quality plastic collection for recycling,”

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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