TerraCycles cigarette recycling program aims to double first-year results

Posted on July 3, 2013 by DrRossH in Plastic Waste News

TerraCycles cigarette recycling program aims to double first-year results.

TerraCycle and Imperial Tobacco Canada partnered in 2012 to recycle the butts, inner foil, outer wrap, unused tobacco, ashes and other elements that comprise cigarette waste – the most littered item in Canada and worldwide.

As a result, close to 50,000 people and more than 100 organizations banded together to recycle more than five million cigarette filters in the first year of the program. Today, TerraCycle released information on support from Imperial Tobacco Canada and Terracycle’s plans for 2013, which includes the goal of surpassing the milestone of 10 million filters collected and recycled.

Cigarette manufacturers are a prime industry that needs to step forwards to contribute support both educational and financial to the litter their products make.