Biodegradable water bottle aims to reduce plastic litter, but could meet consumer resistance – UKPosted on May 10, 2018 by DrRossH in Plastic Waste News
A British bottled water company wants to start selling water in a paper-based, plastic-free disposable bottle that breaks down within weeks when littered in the ocean or forest or dumped in a landfill.
James Longcroft started Choose Water two years ago. It bills itself as an ethical bottled water company that donates 100 per cent of its profits to charity. The charity, Water for Africa, drills and helps maintain and protect drinking water sources for communities in Africa.
“We realized quite quickly that we were not only contributing, but were the problem (by selling plastic water bottles) ,”
Charles Fishman, a U.S.-based water journalist and author of The Big Thirst: The Secret Life and Turbulent Future of Water, said it’s a clever idea and has the attributes you’d want a container to have. But he’s not convinced anyone will buy it.
“One of the reasons that bottled water is so popular is it’s sold in this clear, beautiful bottle,” he said. “Just seeing it, you feel, ‘Wow, I’m thirsty and that’s what I want’.… The container is part of the marketing.”