How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter? Coca-Cola Co. has taken a stance against bottle deposit laws
Posted on December 30, 2011 by DrRossH in Plastic Limiting RegulationsHaven’t we learned by now that the current methods are not working and are just seen as ways for manufactures like Coke to keep on doing what they are doing now and not have to make any changes. Lots of excuses and pushing the responsibility on to other people such as ‘making recycling containers available’, or ‘doing more education’. Companies that produce large amount or products that end up as litter need to be responsible for their products and not pay lip service to the problem. How can Coke think that every time a consumer sees a discarded coke bottle laying on the road or on a beach that that is not negative marketing of their company? If Coke supported a recycling scheme, then people would be excited to pick up their littered bottles and return them. This is much more positive reinforcement of the Coke name and there would be no Coke bottles littering around (for very long that is) and none of this negative marketing that is going on now with littered bottles. Coke could ride off this hype and in their marketing campaigns say they deplore people who litter. With Coke actively supporting bottle deposit schemes it would eradicate littered products that may be made by Coke products and keep our environment beautiful. A campaign like that would win so many hearts and minds of consumers to get behind and support Coke.
http://www.plasticsnews.com/headlines2.html?id=23324
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