Modern wastefulness was deliberately designed by industryPosted on July 29, 2014 by DrRossH in Plastic Waste News
Seven years after Lloyd Stouffer’s controversial statement, he addressed plastics industry representatives at a conference in Chicago: “It is a measure of your progress in packaging in the last seven years that [my 1956] remark will no longer raise any eye-brows. You are filling the trash cans, the rubbish dumps and the incinerators with literally billions of plastics bottles, plastics jugs, plastics tubes, blisters and skin packs, plastics bags and films and sheet packages–and now, even plastics cans. The happy day has arrived when nobody any longer considers the plastics package too good to throw away.” The social shift had been successful, and disposables had been naturalized. Markets had overcome their saturation: “For the package that is used once and thrown away, like a tin can or a paper carton, represents not a one-shot market for a few thousand units, but an everyday recurring market measured by the billions of units. Your future in packaging, I said, does indeed lie in the trash can”
A great discussion on how we have gone so wrong in the product design to ensure we have a lot of over consumption and its associated waste.