Modern wastefulness was deliberately designed by industry
Posted on July 29, 2014 by DrRossH in Plastic Waste NewsModern wastefulness was deliberately designed by industry – Solid Waste & Recycling Magazine Blog.
Seven years after Lloyd Stouffer’s controversial statement, he addressed plastics industry representatives at a conference in Chicago: “It is a measure of your progress in packaging in the last seven years that [my 1956] remark will no longer raise any eye-brows. You are filling the trash cans, the rubbish dumps and the incinerators with literally billions of plastics bottles, plastics jugs, plastics tubes, blisters and skin packs, plastics bags and films and sheet packages–and now, even plastics cans. The happy day has arrived when nobody any longer considers the plastics package too good to throw away.” The social shift had been successful, and disposables had been naturalized. Markets had overcome their saturation: “For the package that is used once and thrown away, like a tin can or a paper carton, represents not a one-shot market for a few thousand units, but an everyday recurring market measured by the billions of units. Your future in packaging, I said, does indeed lie in the trash can”
A great discussion on how we have gone so wrong in the product design to ensure we have a lot of over consumption and its associated waste.

How many people today grab a takeaway coffee cup from the local cafe to drink on the go? We don’t know, but the number must be enormous.. Most every one of the above have a plastic top that will last 100s of years. Some cafes still use plastic cups that last a similar time. Is 10 minutes of coffee worth 100s of years of trash?
These items can be seen littering our gutters and on our streets all over the place. If they were all cardboard, they would still be littered, but they would, at least, be gone in a short time.
They do not need to be made of plastic.
On the way home from the gym last week, a distance of about 1 km (1/2 mile), I counted the items of plastic litter on the curb as I walked. In that short distance I counted 63 pieces of plastic litter. Plastic drink bottles, bottle tops, candy wrappers, plastic film, polystyrene fragments etc. That seemed to be a lot to me. I guess it is a generational thing. Our parents would have been horrified to see that amount, whereas it seems to go unnoticed by our youth of today. In another 20 years how many pieces will there be on this stretch, -- 200? What will today’s youth think of that new amount then when they are older? Will their children be so readily accepting of a higher amount of litter?
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