National Geographic launches long-term campaign on plasticsPosted on May 22, 2018 by DrRossH in Plastic Waste News
National Geographic is doing just that (step up to make a difference) with the launch of its Plastic or Planet initiative. Featuring a long-term, multi-year commitment from the media group, and comprising of educational campaigns, a consumer pledge, research initiatives, as well as a corporate commitment to audit and then reduce single-use plastic dependency within the organization, it really does look like more than your average corporate responsibility initiative.
An early sign of change will be subscribers in U.S., U.K. and India will begin receiving their magazines wrapped in paper, not plastic, immediately. And all global subscribers will see the same by the end of 2019.