PepsiCo moves to 100% recyclable for snacks range – AustraliaPosted on May 7, 2021 by DrRossH in Plastic Limiting Regulations
“We are proud to have achieved the first step – designing 100 per cent of our snacks packaging to be recyclable – meeting Australia’s 2025 National Packaging Target four years ahead of schedule.
“Increased recycling rates are critical to the success of a circular economy for soft plastics. Key to this is making packaging recyclable and easy to recycle,” says Vandita Pandey, PepsiCo ANZ chief marketing officer.
It is not the best solution to our plastics problem when a company only has to change the writing on its packaging labels to be able to say they are meeting new government guide lines.
And we need better terminology here. The above is ‘down cycling’, not proper recycling. In Recycling, the material being recycled would be able to be remade into other packaging labels. That is what gives a circular economy. Down cycling will never lead to a circular economy. You can only go down 2-3 times and then the material has to scrapped. So this is only delaying the inevitable of disposing of plastic to a landfill or WTE facility.