Bottleneck for Coke bottlesPosted on October 10, 2011 by DrRossH in Plastic Waste News
$50 M is indeed a lot of funds to waste. The introduction of bottle deposit-refund schemes would be far less cost and yield a lot more product as the author says. It would also yield a lot of Goodwill, something Coke is starting to suffer from with their bottle pollution increasing. This is simple logic. The sooner Coke realises they are doing a lot of damage to their name brand by doing nothing about all these littered bottles around our parks, roads, and beaches, each one being a negative advertisement for their name, the better.
As for the PlantBottle, that is not doing one thing to address the issue of plastic waste. They pollute and litter just like their PET bottles do. Coke do not mention that majour fact. For them it is an alternative material source for when oil gets too high. Little to do with the environment.